The dishes are also a little bit more familiar: Spaghetti with Sausage Meatballs, Beef Tacos and Mediterranean Flatbreads. “Apart from being more budget-friendly, Dinnerly offers quicker-cooking dishes with fewer ingredients, which means less cooking and time in the kitchen. “We believe that Dinnerly and Martha & Marley Spoon meal kits address different customer needs,” he said. But Siegel is not at all worried that a new, cheaper option will affect the company’s original product. DinnerlyĪs mentioned, Dinnerly is a new offering from the same company behind Martha & Marley Spoon, which has differentiated itself by having Martha Stewart and her personal recipes onboard, even offering simple and delicious all-in-one Thanksgiving kits. Veggie flatbread pizza with ricotta, spinach and peppers.

I spent a ton of time sorting, and for me, this basically canceled out the promised convenience of pre-portioned ingredients.

With Blue Apron-which is perhaps the most well-known service and which just had its IPO-for example, I found that all of the ingredients were thrown in the box together. Since some of my recipes required the same ingredients in different amounts (especially spices), I had to be extra careful to make sure I used the correct portion with the correct meal. Home Chef and Purple Carrot had so much unnecessary packaging that I had to deal with, which also left me feeling guilty for all the waste. Subscription meal services are suppossed to make cooking easier, but one thing I’ve found is that this isn’t always the case.

Blueapron pricing